The instructor is Sree Sreenivasan, dean of Student Affairs, Columbia Journalism School and one of Poynter.org's 35 most influential people in social media.
Guest Speakers are Louise Rosen, Columbia’s Earth Institute Director of the Office of Academic and Research Programs; Scott Dodd, OnEarth.org Editor; Kyu-Young Lee, Assistant Director, Knowledge Management, Earth Institute, Columbia University.
Here's a description of the program: How can technology and effective mass communication help achieve a sustainable future? Social media is going to play a critical role in the months and years ahead. This course takes social media to new levels by providing useful and practical lessons in how best to navigate this technology in strategic ways. Learn about the development of social media, where it is headed in the future, new ideas and trends and how to bring attention and traffic to enhance your work (and that of others) in protecting our planet. You will become conversant in using social media platforms professionally. Case studies illustrate how to put environmental issues in the mainstream and how to attract large and diverse audiences when social media is used effectively. You will create an environmental social media campaign.
Other upcoming courses:
- The Sustainable City: Starts May 23 (five 2-hour sessions)
- Business Approaches to Sustain Biodiversity: Starts May 25 (four 2.5-hour sessions)
- Topography and Water Management: Starts June 2 (five 2-hour sessions)
Courses can be taken individually or as part of CERC’s Certificate in Conservation and Environmental Sustainability.
For enrollment, follow this link: http://www.cerc.columbia.edu/?id=certificate-application-process
For more information please visit www.cerc.columbia.edu or contact Desmond Beirne at djb2104@columbia.edu, 212-854-0149.
Source: Center for Environmental Research and Conservation
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